Don't believe me?
Let's try an experiment.
She had been working at the store for just ten years.
She had been working at the store for a decade.
Both are ten years, but one seems like a shorter time just because of the word choice.
Words make a difference. They create age, love, hate. They bring us together and they tear us apart. I've done a whole blogs on memes because they are all about word choice. Truth not only lies in the words but in the choice of words.
Each pair of these statements say the same thing, but the word choice makes a huge difference.
Thug killed in robbery.
Young man shot taking candy.
Man beaten to death by angry mob.
Man killed by group protecting child.
Patriot defends self against jackboots.
Extremist threatens FBI with military weapon.
Prison is not a home for liberals and a right of civil equality has nothing to do with owning a gun even if you use the adjective "defense" or put the word "need" in quotes.
If you don't see what's being done with the words in these two memes, then you are part of the problem.